Harley President & Founder
Alessandro Martelli
Incurable romantic, class of 1976, visionary mind. Too much so.
Training in statistics and economics, 20 years of experience in the world of Scandinavian design: in this world the young actuary from Trieste takes his first steps outside our country and creates, at just over 27 years of age, a company that will develop and manage the commercial distribution throughout Italy of the largest brands of Danish gifts, furnishings and accessories.
Fascinated by the typically Scandinavian concept of "telling stories" learned in dozens of kick offs in sub-Arctic latitudes, and persuaded by how a story, told well, can create value in the mind of the listener far beyond the list price of a product, the no longer young grizzled man decided to apply these lessons to the digital world in the dark years of the pandemic, in which the need for a new digital culture emerges disruptively.
And here he is, Harley's loving father, between a bowl and the faithful leash, sniffing the wind in search of new opportunities.